IUBH International University of Applied Sciences Bad Honnef (IUBH) Team Succeeds at Queb Science Award 2017 Competition

“Recruiting 2025 – How does the job application process change?”

Student teams from across Germany tackled this challenge, which was proposed by the Federal Association of Employer Branding, Personnel Marketing and Recruiting e.V. – among them a motivated student team from IUBH School of Business and Management in Bad Honnef. Prof Dr Susanne Böhlich, Study Programme Manager International Marketing Management, led the team.

“Digitalisation will dramatically change recruiting”, said Böhlich. “That´s the reason why it´s so important to think about future structures, processes and channels in the recruiting process” – even for the hospitality industry.

Böhlich and over 100 other professors had been invited to nominate student teams for the competition. A jury composed of representatives from business and academics selected the three best teams from all the submissions and invited them to present their ideas in front of an audience at the 10th Recruiting Convent in Bergisch Gladbach. The IUBH team finished third after the University Rhein-Main Wiesbaden and University of Koblenz. They received 500€ and a certificate for their participation in the finals.

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